The Internet Librarian Conference was supposed to be in person this year, but delta changed everything. Upside - you can now attend virtually! Sign up here for live and/or recorded options.
I will be speaking on Thursday, October 18 at 3pm on friendly-face marketing.
Library anxiety is real. While many people adore the library and their librarians, there are just as many patrons who approach the library with trepidation. Friendly-face marketing is a method of outreach which helps put your patrons at ease by creating a personalized and positive customer service experience. Watson discusses connecting with community in new ways such as spin selling. He shares how to do it, the likely outcomes, and the best techniques. Kowalski shares methods for conducting outreach research that will help you develop small and actionable friendly-face marketing campaigns. She shares friendly-face marketing techniques to help your staff engage with patrons and shows how these campaigns and actions can both ease library anxiety and speak to non-patrons to help increase your community outreach.